OHIOHEALTH BRand CAMPAIGN
We gave the brand a fresh interpretation of their “Believe in WE” tagline with an inspiring multimedia campaign - WE BELIEVE - that carried across all service lines and was embraced by employees and patients alike. The compassionate tone we established made it easy to quickly pivot messaging to address immediate health concerns, such as a global pandemic (third video).
Art Direction: Tim Ofcacek
Maker’s Mark International Women’s Day
A social media campaign celebrating the First Lady of Bourbon, Margie Samuels, and spirited women everywhere.
Art Direction: Tim Ofcacek
Maker’s Mark HOLIDAy MAILER
The brand’s 275K+ Ambassadors received a holiday gift designed to keep their feet warm (and their spirits flowing), prompting more than 71K new Ambassadors signups - and an “insane” amount of social media love in 2018.
Art Direction: Tim Ofcacek
Doe-Anderson Heroes of the Holidays
A series of yuletide paeans brought to you by Doe-Anderson.
Art Direction: Tim Ofcacek
Bardstown Tourism
Campaign aimed at showing tourists that The Bourbon Capital of the World is, in fact, a pretty neat place to visit.
Art Direction: Tim Ofcacek
Family health clinic
Awareness campaign for a local health clinic serving anyone, regardless of ability to pay.
Art Direction: Tim Ofcacek
Red Cross BLOOD DRIVE
We turned an altruistic act into bloodsport by creating a “Battle of the Blocks” competition among downtown agencies.
Art Direction: Tim Ofcacek
THE SPEED ART MUSEUM
A 3-year, $60 million expansion project calls for a new logo and brand identity, along with print, digital and outdoor campaigns.
Art Direction: Tim Ofcacek
Local Speed opening announcement
Print ads announcing the opening of Local Speed, a satellite space of the Speed Art Museum during its renovation, in the city's burgeoning gallery/foodie district.
Art Direction: Tim Ofcacek
Women and Whiskey events
Poster series announcing a dinner and book signing celebrating women and whiskey.
Art Direction: Tim Ofcacek
GE ADDITIVE
Campaign to launch GE Additive at formnext Frankfurt 2016.
Art Direction: Jordan Roach, Scott Schroeder
CGI: Kitestring; Lightborne
GE AVIATION
Campaign launched at 2016 Farnborough International Airshow, where the company received more than $25B in orders and commitments.
Art Direction: Jordan Roach, Scott Schroeder
Visual direction/execution: Gary Leo Miller/Eye Level Films