OHIOHEALTH BRand CAMPAIGN

We gave the brand a fresh interpretation of their “Believe in WE” tagline with an inspiring multimedia campaign - WE BELIEVE - that carried across all service lines and was embraced by employees and patients alike. The compassionate tone we established made it easy to quickly pivot messaging to address immediate health concerns, such as a global pandemic (third video).

Art Direction: Tim Ofcacek


Maker’s Mark International Women’s Day

A social media campaign celebrating the First Lady of Bourbon, Margie Samuels, and spirited women everywhere.

Art Direction: Tim Ofcacek

 

Maker’s Mark HOLIDAy MAILER

The brand’s 275K+ Ambassadors received a holiday gift designed to keep their feet warm (and their spirits flowing), prompting more than 71K new Ambassadors signups - and an “insane” amount of social media love in 2018.

Art Direction: Tim Ofcacek

 

Doe-Anderson Heroes of the Holidays

A series of yuletide paeans brought to you by Doe-Anderson.

Art Direction: Tim Ofcacek

 

Bardstown Tourism

Campaign aimed at showing tourists that The Bourbon Capital of the World is, in fact, a pretty neat place to visit.

Art Direction: Tim Ofcacek

 

Family health clinic

Awareness campaign for a local health clinic serving anyone, regardless of ability to pay.

Art Direction: Tim Ofcacek

 

Red Cross BLOOD DRIVE

We turned an altruistic act into bloodsport by creating a “Battle of the Blocks” competition among downtown agencies.

Art Direction: Tim Ofcacek

 

THE SPEED ART MUSEUM

A 3-year, $60 million expansion project calls for a new logo and brand identity, along with print, digital and outdoor campaigns. 

Art Direction: Tim Ofcacek

 

Local Speed opening announcement

Print ads announcing the opening of Local Speed, a satellite space of the Speed Art Museum during its renovation, in the city's burgeoning gallery/foodie district.

Art Direction: Tim Ofcacek

 

Women and Whiskey events

Poster series announcing a dinner and book signing celebrating women and whiskey.

Art Direction: Tim Ofcacek

 

GE ADDITIVE

Campaign to launch GE Additive at formnext Frankfurt 2016.

Art Direction: Jordan Roach, Scott Schroeder

CGI: Kitestring; Lightborne

GE Additive at formnext
GE Additive at formnext
 

GE AVIATION

Campaign launched at 2016 Farnborough International Airshow, where the company received more than $25B in orders and commitments.

Art Direction: Jordan Roach, Scott Schroeder

Visual direction/execution: Gary Leo Miller/Eye Level Films